Vertical OTT & Platforms
Built for new screens
Playstori develops mobile-first, regional and multilingual content, tests new screen grammar and creator-led formats, and distributes across channels, apps and communities.
Mobile-first stories
Vertical, short-form episodic storytelling built for the phone screen.
Regional & multilingual
Indian-language content with localization and versioning built in.
Genre programming
Curated slates and formats tuned to audience behaviour.
Audience testing
User-level testing, retention analysis and platform adaptation.
Digital distribution
Channels, apps, communities and creator networks.